40X
More Monthly Google Reviews
49K+
Total Google Reviews
30%
Increase in Average Star Ratings

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The dreaded phrase rang out, “Open wide, it’s time for your checkup!” But in 2017, it was the dentists who were shifting nervously in their chairs.

A new investor had just come into Affordable Dentures & Implants, a network of 240 denture and implant practices, and was reviewing the company’s overall health. Unfortunately, the online reviews revealed a few issues.

“We had a really poor reputation when it came down to the internet,” said Stewart Stearns, director of digital marketing at Affordable Dentures & Implants. “We weren’t asking for reviews from our customers. And so, basically, the only people that talked were the 5% who had a negative experience.”

The digital marketing team prescribed a solution: get more patients’ feedback.

The only people that talked were the 5% who had a negative experience.

Affordable Dentures & Implants began using Podium to interact with patients through text messages.

“We were in the middle of modernizing the way that we were doing business,” Stearns said. “We hoped it would help us meet our investor expectations by getting some work done in the reputation area.”

Not only did the texting tool boost the company’s average online ratings from 3.4 to 4.4 within the first year, but it also exponentially increased their net promoter score data.

A net promoter score (NPS) measures customer loyalty and thereby predicts business growth; the more data points you have for an NPS, the more accurate it is. The year before Affordable Dentures & Implants started using Podium, they got 5,000 data points. A year after Podium, they got 60,000.

“Both the NPS experience and NPS product were data points that the financial community demanded,” Stearns said. “And so they were very pleasantly surprised once we were not only able to generate them, but maintain a pulse, a consistent puse.”

This success has only grown with time.

“Podium has delivered month after month, year after year, and led growth from the digital channel,” Stearns said.

By drilling down on one-to-one texting and encouraging reviews, Affordable Dentures & Implants can go into their next investor check-up with a confident smile.

*PRO TIP from Affordable Dentures & Implants

"We get a 3-4% conversion rate with automatic texts vs. a 15% conversion rate with a manual text invite sent while they’re still in the office.

“I had a situation where a doc drove a practice into the ground, and his Google reviews were a 2 something. And so, by teaching everybody in the practice to ask for reviews and have them manually sent out, we were able to get above a 4.0 in a very short period of time; the power of the manual process is huge.”

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Convert more website visitors by taking online conversations to text messaging.

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20
Locations
25
Years in Business
36
Employees

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With virtually all healthcare businesses currently needing a way to send real-time communication while minimizing the need for in-person and phone interactions as much as possible, many practices without an easy-to-use solution are forced to shut their doors. Thankfully, WGM Orthodontics is leveraging text messaging to keep patient appointments and continue to serve its community. 

 

With text messaging, they are able to ask patients to wait in their cars, rather than congregate in the waiting room. The clinic can then text them when they have a room ready. Their patients have expressed gratitude to the clinic for keeping their health a top priority.

WGM said, “The response time and communication from Podium has been exemplary. In a situation that is ever-evolving and things must be done quickly, it’s nice to have support that’s willing to hop right on it. That personal contact and relationship is invaluable when you can’t wait for digital, impersonal, and automated customer relations departments to get things done as quickly as needed in a crisis.”

 

Using the Messenger and Webchat tools to text patients during this crisis continues to ensure that every patient continues to receive the healthcare they need, giving them the opportunity to not only make things convenient for their patients, but also protect their staff and patients alike.

 

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Convert more website visitors by taking online conversations to text messaging.

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66
Average Webchat Leads per Month
13%
Conversion Rate of Webchat Leads
10X
Increase in Average Monthly Leads

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The Challenge

Inspire Dental Group operates three large dental facilities in Western New York, but its previous attempts to engage customers with a chat solution felt like pulling teeth. The practice lacked a convenient channel to respond to patients’ messages and the resources to manage them. As a result, IDG had to turn off live chat—missing out on crucial customer conversations.

The Solution

With holes in its communication strategy, IDG looked to Podium for help. The practice has since implemented Webchat—allowing them to respond to customers directly from their website and follow-up through text. According to Lisa Blair, Chief Operating Officer at IDG, the new process is working. “It’s so much easier. As part of our morning routine, we log into all our partner websites. Every time there’s an alert, the first person that responds to it takes it. We have a team of approximately 15 people that route incoming conversations.”

The Result

Podium has improved conversion rates for IDG by allowing patients to reach out for appointments through Webchat. “Not only is it a good lead, but it doesn’t take staff time on the phone to get that appointment scheduled. According to Blair, “Overall, Podium has allowed IDG to serve more patients more efficiently. She concluded, “It’s a great product, it’s easy to use, and the results are fantastic.”


Reviews reviews icon

Take control of your online reputation with hundreds of authentic reviews.

Webchat webchat icon

Convert more website visitors by taking online conversations to text messaging.

Feedback feedback icon

Gain critical insights into your business through custom surveys and NPS.

This is a fake video section for testing.

Prior to implementing Podium, South Tampa Family & Cosmetic Dentistry had a good overall star rating, but wasn’t collecting a high number of reviews. That all changed with Podium. Since implementing Podium, the practice’s three locations have collected nearly 1,200 reviews and boast an overall star rating of 4.9 across all review sites they are managing.

“With the reviews we’re able to collect using Podium, the number of walk-ins that come to us as a result of our reviews has skyrocketed,” said Dr. Wyatt. “Before, we were seeing maybe 50 to 100 new patients a month. Now, we’re seeing closer to 200.”

Reaching Every Customer

One feature that Dr. Wyatt likes the most about Podium is the ability to automate review invitations to ensure that every patient gets asked to leave a review. The invites are sent once the patient is checked out in their practice management software, with many patients receiving the invite before they even leave the premises. Dr. Wyatt also likes how easy Podium makes it for his staff to engage with the rare patient that has a bad experience, giving them the opportunity to make things right for that patient before it escalates any further.

“I really like Podium’s platform over others in the market because it makes the review process really easy and fast for our patients,” Dr. Wyatt concluded. “This results in more reviews for each of our practices and it ends up being convenient for both our staff and patients alike.”

 

Reviews reviews icon

Take control of your online reputation with hundreds of authentic reviews.

Webchat webchat icon

Convert more website visitors by taking online conversations to text messaging.

Feedback feedback icon

Gain critical insights into your business through custom surveys and NPS.