2021 Local Messaging Trends: What Aussie Businesses Need to Know

There’s never been a more important time for Aussie businesses to think about how they’re reaching customers. Following the pandemic, and the many restrictions we still face, customers are now more mobile-based than ever before. As businesses explore try new ways to reach and capture potential customers (and keep them loyal) they need to be ready to adapt to new customer behaviours and expectations. And those expectations now hinge on text messaging.

To learn just how critical text messaging has become for local businesses, Podium interviewed more than 300 Australian consumers to gain a deeper understanding of their sentiment and familiarity with texting local businesses, and how ripe the opportunity is for those businesses who leverage it.

Join this webinar to learn:

• How messaging has evolved over the last decade, and how customer preferences impact trades businesses
• How to create an effective text message strategy (and what to avoid)
• Tips and examples on managing the entire sales cycle over text
• How promotional text messages can be an effective marketing channel for automotive businesses