2021 Local Business Messaging Trends

There’s never been a better opportunity for local businesses to transform their customer communication strategy than right now. Mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into your local business every day.

To learn just how critical text messaging has become for local businesses, Podium interviewed more than 1,000 consumers to gain a deeper understanding of their sentiment and familiarity with texting local businesses, and how ripe the opportunity is for those businesses who leverage it.

On Tuesday, July 28th, join Hally Pinaud, Head of Product Marketing at Podium, and Jiovan Melendez, Director of Product Management at Podium, as they share insights from our latest research report 2021 Local Business Messaging Trends. You’ll learn:

• How messaging has evolved over the last decade, and how customer preferences impact local businesses
• How to create an effective text message strategy (and what to avoid)
• How promotional text messages can be an effective marketing channel for local businesses of all sizes