You might not realize it, but many potential customers are slipping away if your small business doesn’t have an online presence. Today’s savvy business owner doesn’t just build with brick, mortar, and signed leases. Even local clientele often search for digital evidence your brand is credible, and a good way to meet that demand is to present them with a top-notch small business website. 

According to a Chamber of Commerce survey, 71% of small businesses have a website. This is a significant uptick from previous years, but it also means that over a quarter of small business owners are missing out on capturing interest from a major online source. Unlike social media, your website allows endless opportunities for customization that can improve your profits.

Creating a professional website might seem like a costly and daunting venture if you aren’t a web developer or web designer. But the good news is that you don’t need to learn any coding or possess artistic skills to create a sleek website tailored to your business without breaking the bank. Using Wix for small businesses makes gaining a memorable website address simple, even for beginners.

What is the Wix Website Builder Platform?

Wix is a no-code website building platform and hosting company that has grown in popularity since its inception in 2006 thanks to the regular introduction of in-demand features.

You simply choose from a wide range of website templates, then adjust your favorite within a drag-and-drop editor. You can position additional elements by grabbing them with your cursor and plopping them into place on the screen. It’s just as easy to rearrange your content in a different order.

Beyond smooth codeless web design, this user-friendly website platform has expanded to include a remarkable assortment of bells and whistles, so you can promote your small business with style. 

Wix supports all kinds of enterprises, whether you need an online store with secure payments, a reservation booking system, or an informative blog.

Screenshot of Wix's Website

The Benefits of Using Wix for Small Businesses

There are many website-building platforms, but not all of them are in tune with the specific needs of small business owners. Wix understands the benefit of an all-in-one package. Ditch unnecessary legwork and get online fast without significant disruption to your schedule.

Websites built with Wix empower customers. No more stumbling around third-party sites looking for the information they need. They’ll get to hear it all from you, with fewer opportunities for misunderstandings. Plus, speaking directly to your audience helps forge the connections you’ll need to increase sales.

Using Wix for small businesses also helps you keep your website up to date without the headache. This powerful platform makes it easy to modify your content on the fly. You won’t be stuck waiting around for a web developer who may charge a fee every time you need to make a small adjustment.

How to Set Up Your Small Business Website on Wix

You can get your small business website up and running with no prior experience or training videos necessary. After signing up for a free account, Wix walks you through each of the key steps by asking questions about your company or brand. 

Pick your page selections next, followed by a color palette and layout. Don’t worry about the fine details yet. You can tweak your settings from the dashboard and the drag-and-drop editor later, infusing your website with the unique flavor of your brand.

You’ll be well on your way to a stunning online presence full of useful apps and tools with a few simple clicks and keystrokes. Wix will also display options for setting up a premium plan and a custom domain name so your small business website can shine.

And don’t forget to check out the mobile editor to ensure your site looks excellent across a variety of mobile devices. Satisfied with your creation on desktop and mobile? It’s time to publish a beautiful site that speaks to modern consumers.

Wix Website Tips for Small Businesses

Tip 1 – Show You’re Serious with a Premium Plan

Wix offers a free plan to users upon signing up, which is a great way to experiment with their vast array of tools. We recommend investing in one of their their premium plans once you’re comfortable with the platform. Doing so will remove all the Wix branding and advertisements from your site, so your company can take center stage and improve its reputation.

Paid accounts come across as more professional and trustworthy to your customers who are seeking indicators that you’re the real deal. Most yearly and multi-year plans include a free domain name and you’ll unlock the option to purchase custom email with your domain through Google Workspace.

A premium account also provides extra storage space and advanced features such as online store creation. There are several plans to choose from, allowing you to pick the price point that matches your business needs. 

Tip 2 – Pay Attention to Your Business Branding

What makes your small business stand out from others at first glance? Solid branding. Your website presents an opportunity to show everyone who you are with a unique visual brand identity that speaks to your target audience. Can Wix help you do this? Absolutely.

Begin by choosing a site template that resonates with your business. You’ll find plenty of options within Wix’s extensive library. Keep in mind user experience (UX) when selecting your design. The best UX is uncluttered and easy to navigate, with your key benefits highlighted.

Customize your color scheme to suit the emotions you’d like customers to experience. Does your brand conjure up energetic vibrant hues or serene muted tones? Think about what kind of typography you’d like to see splashed across the page in big letters. 

Your Wix account also gives you access to a Logo Maker so you can enhance your entire site with a design tailored to your products and services.

Screenshot of Wix Templates

Tip 3 – Add Interactive Components to Your Website

A good website presents customers with a dynamic experience that shows you understand them. Wix is brimming with opportunities to build relationships and encourage conversions with their robust assortment of tools and apps. These additions turn a static website into a guiding light for any visitor seeking solutions.

Convenience is king. Wix integrations remove the friction of requiring phone calls and in-person transactions. Place everything at your customer’s fingertips, whether they’d like to book a meeting, make a purchase, or order takeout.

Podium’s Webchat is also compatible with Wix websites. By following these instructions, you’ll make it a breeze to connect with your audience whenever they need support.

Tip 4 – Take Advantage of the Built-in SEO Tools

Building a website is a monumental milestone, but search engine optimization (SEO) is vital if you want to attract visitors. SEO may seem daunting at first glance. There are many rules to follow that shift over time as search engine algorithms change, but don’t despair. Wix has got you covered with sites built on a solid SEO foundation. They offer a suite of SEO tools that allow you to customize all the details that help search engines display your website within search engine results pages (SERPs).

To see how you’re doing, Wix also provides analytics tools that track visitors and then report your site’s performance. This insight will help you plan your SEO strategy and optimize your website.

Screenshot of Wix SEO Tools

Summing Up Wix for Small Business Websites

An online presence is integral to modern businesses as more customers worldwide are turning to the internet to answer their questions, but luckily, you don’t need technical knowledge to go digital. Wix is a great choice for small business owners craving a swift website setup full of flexibility. 

You’ll appreciate the options offered by a Wix hosting account if you’re eager to grow your business and reach a wider audience online. And as a cherry on top, Wix’s impressive toolbox compliments Podium’s customer-centric solutions so you can accomplish more without the hassle. 

Looking for more tips that will help you take your website to the next level? Check out our Guide to Local Business Websites

Isaiah Rendorio
Isaiah Rendorio Product Marketing Manager, Campaigns

Isaiah Rendorio is the Product Marketing Manager for Podium Campaigns—helping local businesses tap into the power of SMS marketing to strengthen customer relationships, increase customer lifetime value, and drive more revenue.

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