What is Angi?

There has been some debate regarding Angie’s List (now Angi), as some regard it as a valuable resource, while others see it as a waste of time or not providing useful information. While there are some positives and negatives for consumers who use Angi, it is typically helpful for business owners.

At the very least, as a business owner, getting Angi reviews and setting up a page on the website will give you a backlink, boosting your SEO rankings, and making it easier for consumers to find your site.

Is Angi reliable?

For consumers, Angi is not always considered the most reliable. There have been some criticisms in recent years, such as that it favors the companies that advertise with it when displaying “top-rated pros.” Keep in mind that 70% of the website’s profits, as of 2013, came from advertising, so it certainly wants to attract more of these advertisers.

Experts say that even with that issue, it can still provide valuable information for consumers. They can find general information about businesses, including contact information like email addresses, phone numbers, and pricing. Additionally, as long as consumers avoid the “recommended” companies and pay attention to actual reviews, they can find accurate reviews.

“If you use Angi, ignore their recommended companies,” Said Brobeck, who advised looking solely at “A-rated” services providers with at least 25 reviews.

How do you see reviews on Angi?

Seeing reviews on Angi is as simple as visiting your company profile and then looking at the section labeled “Reviews.” Consumers will see an option to “View All Reviews” directly underneath your report card.

How much does it cost to use Angi?

It is completely free for businesses to sign up and make a profile on Angi. For consumers, there are various plans available, with the Green plan being free. Silver plans cost $24.99 annually, while Gold plans cost $99.99 per year.

Despite the numerous criticisms of Angi, we suggest making use of it for your business. You may want to rethink spending your advertising budget directly with Angi. Instead, you should focus it on efforts that will help you get reviews on the website.

For some real-world data on how much it would cost you to use Angi’s advertising services, consider the real data provided by Motava.

Current # of Members Targeted: 105,786 (21.76% increase YTD)

Previous Year # of Members Targeted: 82,764

angies list data

How to Claim Your Business on Angi (Formerly Angie’s List)

Ready to get your business on Angi? Here’s how to do it.

  1. Go to the Angi website and click on “Join our Pro Network” at the top of the page.
  2. Click on “List by business.”
  3. Fill out the registration form with your business information, including your name, email address, phone number, and company name.
  4. Verify your email address by clicking on the link in the confirmation email that Angi sends you.
  5. Provide additional details about your business, such as its location, services offered, and areas served.
  6. Create a profile for your business by adding photos, descriptions of your services and products, and customer reviews.
  7. Choose a subscription plan to access additional features like lead generation and advertising opportunities.

Now you’re ready to start growing your presence on Angi. It really is that easy.

4 Ways to get Angi’s Reviews

Once your Angi listing is live, it’s time to think about collecting reviews. Here are a few tips that will help you get started.

1. Ask Customers to Leave You an Angi Review

Most people are happy to leave a review of a business…the business just needs to be willing to ask for it. Consider sending a quick text to customers after they make a purchase. Ask them to leave you a review, and give them a link to make the process quick and convenient.

2. Explain How Angi Reviews Help Customers

Context, context, context. When you ask for reviews, make sure your customers understand why their review is so important. If you explain how reviews help your business grow, your customers will be much more likely to follow through and share their opinions.

3. Follow Up on Reviews

People are busy; don’t take it personally if your customers forget about your review request. Consider following up with a quick text reminder a few days after your initial request if you haven’t heard back.

4. Let Podium Help You Get Angi Reviews

Podium makes it easy to gather reviews and improve your online reputation. In fact, local businesses that use Podium usually double their monthly review volume in less than 60 days. (Interested in giving it a try? Start a free trial today.)

Why Angi Reviews are Important for Your Business

Angi reviews are essential to your business in the same way that any other review is. They provide you with an additional backlink, driving traffic to your website. At the same time, they help you build trust in your company. Consumers are more likely to trust companies with strong online reviews. Therefore, having reviews improves your ability to attract customers.

1. Ask Customers to Leave You an Angi Review

Merely asking customers to leave Angi reviews for you can produce results. If your customers are pleased with your services, they will be willing to write a short review, especially if you emphasize that it is short.

After you provide a customer with a service, do not just ignore them until it is time for another visit or contact you. Remember that you have a better chance of getting reviews soon after the service, as it will still be in your customer’s mind. Take advantage of this by following up in some way, over the phone, via text, or via email.

To further motivate people to leave reviews, remind them that you are a small, local business and that reviews make a big difference. When appropriately phrased, that might be all the encouragement customers need to post a review on Angi and other websites.

Get creative when asking customers to leave a review. Consider asking in-person after your service calls, in your confirmation emails, and even on your social media pages. Even just posting a link to your Angi profile on social media can encourage past and current customers to post reviews.

Make sure that it is as simple as possible for customers to leave a review in your follow up. Ideally, this would mean including a link to your Angi profile so customers don’t need to waste time finding it.

2. Explain How Angi Reviews Help Customers

Yet another way to encourage customers to leave Angi reviews is to show them the potential benefits for them. Even if you do not offer a discount in exchange for the review, this is easy to spin.

Let customers know that you use reviews as a way to gauge feedback and make improvements. Make it clear that by leaving a review, they will help you improve your services, so they are better tailored to customers’ needs.

3. Follow Up on Reviews

When someone leaves you a review, follow up with them afterward, especially on negative or extremely positive reviews. In the case of negative reviews, responding will give you a chance to come to a solution with the customer and perhaps change the review into a positive one, or at least a neutral one. This initiative could turn the potentially damaging negative review into one that helps your business. Responding to negative reviews can also be a way to help you retain customers, especially if you can overcome the issues that led to the negative review.

Another thing to consider is that when you respond to a negative review, especially if you do so directly on Angi, you show potential customers that you care about your customers. They will see you going out of your way to make things right with a customer and assume that everything will resolve itself if they run into any issues while working with you.

In the case of positive reviews, following up and saying thanks is an excellent way to maintain engagement and make customers feel appreciated. It also allows you to ask if you can share their review on your website or social media.

4. Let Podium Help You Get Angi Reviews

Perhaps the best way to get more Angi reviews is to use Podium, a platform designed for review management. Podium Reviews are one of the critical features of the platform. One of the platform’s crucial aspects is automated review invites. Podium automates the process of inviting customers to write a review, saving you time while delivering more completed reviews. To save even more time, you can use a customizable template for these invitations or completely personalize the message.

Podium not only helps you get reviews, but it helps you manage your reputation within them. This comes via the convenient reporting that shows you a comprehensive view of your reputation. Thanks to the report’s information, you can identify problem areas to know where to focus your efforts. Notifications, when reviews get posted, make it even easier to keep track of what customers think. There is even a mobile application so you can get the relevant information on the go.

Podium can help you get reviews on a variety of sites, including Google, Facebook, and more. The switchboard even lets you control how many review invites you send for each site.

You can also give Podium a try with Podium’s Free Trial, which includes some reviews, along with other helpful features. Your business would also likely benefit from the messaging feature on Podium. Some of Podium’s other components that may help your business include Webchat, Payments, and Campaigns.


How to Write an Angi Review

How do you leave a review on Angi?

To leave a review on Angi, do the following:

  1. Go to Angi.com and log in to your account.
  2. Click “Add Review” in the upper right corner.
  3. Search for the company you’d like to review.
  4. Write your review and click “Submit.”

How much can you make as a contractor on Angi?

Ultimately, how much you earn as a contractor on Angi will depend on many variables specific to your business and your location. It’s always a good idea to do some research and compare rates with other contractors in your area to ensure that you’re pricing your services competitively.

How does Angi make money?

Angi makes money through a combination of fees charged to contractors and service professionals who use their platform, as well as advertising revenue. In addition to these fees, Angi also generates revenue through advertising. They offer various advertising options to businesses looking to reach potential customers on their platform. This includes sponsored content, targeted banner ads, and email marketing campaigns.

Do you have to be a member to use Angi?

No, you do not have to be a member to use Angi’s platform. Anyone can search for local service providers and view their profiles on the site without creating an account or paying any fees. That being said, if you are a contractor or service professional looking to use Angi as a marketing tool for your business, you will need to create an account and pay membership fees to access certain features like lead generation and profile promotion.

Jennifer Wilson
Jennifer Wilson Strategic Home Services Account Executive

Jennifer Wilson is a home services professional at Podium, the premiere messaging platform that connects local businesses with their customers.

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