More than 61% of marketers have reported that attracting traffic to their website is one of their biggest marketing challenges. You can have the highest-quality product to offer, but if you aren’t implementing the right strategies and tapping into the right channels, you’ll face a hard time generating a positive return on investment (ROI).
And while it’s crucial to focus on attracting traffic to your website, what’s even more important is ensuring a smooth flow of high-quality traffic.
What does high-quality traffic mean? It simply means people who actually care about what you have to offer. For example, if you run a pest control business in California, then there’s no point in displaying your ads in front of people based in New York.
So, how do you bring more people to your website and make sure those people are the right people? We’ve got 5 tips and tricks that will help you better understand how to attract and increase the flow of high-quality traffic to your website.
Let’s dive in.
1- Perform Keyword Research
Let’s say you run a car dealership and you’re trying to get more traffic to your website. You’ve heard how important content is for a strong online presence, so, to achieve your goal, you decide to write a bunch of blog posts that target generic keywords like, “cars” or “new cars.”
What if we told you that there’s no point in targeting such generic keywords in the initial stages of your journey? Here’s why. According to the Ahrefs Keyword Explorer tool, the keyword difficulty of “cars” stands at 95. This means that ranking at the top for this keyword is super hard, especially if you don’t have a dedicated marketing team to help you do the work.
But that doesn’t mean you’ll never be able to rank at the top of the search results. Strategic keyword research is the key to successful marketing campaigns. And you can do this by conducting smart keyword research and identifying low-competition keywords that lots of people are searching for.
After doing some research, you might find that the less general keyword “best used cars to buy” is much easier to rank for. If you sell used cars, this might be a great keyword for you to focus on. If you only sell new cars, you might want to keep looking for other keywords. It all boils down to what products or services you have to offer, who your target audience is, and what their needs and pain points are.
Not sure how to get started? There are plenty of keyword research tools that will help you figure out which keywords are easiest to rank for—we recommend trying Ahrefs, Google Keyword Planner, and Semrush.
We’d also advise you to conduct a thorough competitive analysis and identify the keywords your competitors are ranking at the top of search engines for. This will help you understand what has worked best for them and what hasn’t.
Performing thorough keyword research requires a time investment up front, but the long-term benefits will be worth it.
2- Improve Your Social Media Presence
DataReportal indicates that more than 4.62 billion people are active social media users. Furthermore, people spend 2 hours 27 minutes, on average, using social media. Most of us reach for our phones habitually throughout the day, and the content we peruse has a huge impact on us.
With an ever-increasing reliance on social media, it’s important for businesses to focus on their social media marketing efforts. Doing so will not only help them expand their reach but also build long-lasting relationships with their audience.
Are you taking full advantage of the benefits of social media?
Next time you post about a product or deal on your social channels, make sure to include a link to your website. Any time you launch a new piece of content, use your social channels as a way to promote that content. By doing this, you’ll start to see a smooth flow of traffic from your social media platforms to your website.
And since you’ve already engaged with these prospects on social media, they likely already trust you, which makes them more likely to buy from you.
3- Ask Your Customers for Feedback
If you have recently launched your website and haven’t had much of an online presence up until now, potential customers may find it extremely hard to trust you—they might be hesitant to purchase from your website.
On the other hand, if you have multiple raving 5-star reviews, they’ll find it easier to trust that you’re capable of delivering a high-quality product or service.
- Help position your brand as reliable and trustworthy.
- Help improve search engine rankings—yes, search engines consider online reviews as a ranking factor.
- Help drive high-quality traffic to your website.
Your reviews will act as social proof and they will make your business easier to find—people can’t buy from you if they don’t know you exist. You can embed reviews on your website, include them in email marketing campaigns, and even use them as social media posts.
4- Tap into Paid Advertising
It’s not advisable to sit back and wait for the SEO results to kick in. While SEO is effective and well worth your time, it’s definitely more of a long-term strategy. If you are looking for immediate results, running strategic paid ad campaigns is the key.
Nearly 65% of consumers click on paid advertisements. Whether you run a brick-and-mortar shop or an online eCommerce store, by running paid ads on Facebook, LinkedIn, Google, or any platform that your target audience hangs out on, you can increase your website traffic.
But while running these campaigns, it’s really important to make sure that you’re targeting the right set of people. For instance, if you run a dental practice based in California and only accept local patients, it’s important to make sure that you aren’t targeting people that live anywhere other than California.
And keep in mind that targeting it isn’t limited to location. You should narrow down your target audience based on different factors like age, gender, job title, search intent, etc. This is where having a clear idea of your ideal customer comes in handy.
5- Collaborate with Influencers
Influencer marketing is a $13.8 billion industry, and it’s not going anywhere. Every day, we’re seeing more and more brands collaborating with influencers to promote their products and services.
Influencer marketing is one of the hottest things in the world of marketing—and pretty much every business can take advantage of it. Whether you’re a small local shop or a megastore, working with influencers and brand ambassadors can be extremely effective.
Why? Because by collaborating with influencers, you get to tap into their already-existing relationships and expand your reach.
The key to success when it comes to working with influencers is to ensure that you’re collaborating with people in your niche. If you run a beauty brand, there’s no point in collaborating with tech influencers. And vice-versa.
Collaborating with the right influencers and running strategic influencer marketing campaigns can help you attract high-quality traffic to your website and increase your conversion rates.
Figure Out What Works Best for Your Brand
Increasing your website traffic takes time and effort, but the results will be well worth it. Keep in mind that there is no one-size-fits-all solution for increasing site traffic. Listed above are just a few proven tactics, but you can also try starting an email newsletter, creating high-quality content, focusing on link building, and more.
Don’t be afraid to experiment and figure out what works best for your brand. With consistent effort and a few tweaks along the way, you’ll increase your brand awareness, improve your online presence, and ensure a steady flow of high-quality traffic to your website.